How to Use Lead Generation Software and Email to Target Your E-Commerce Audience

As someone who is involved in the e-commerce world, you are probably always looking for ways to generate more leads. If you have not ever thought about using lead generation software combined with email marketing to bring in more business, now is the time to think about it. These are a few ways that you can do so.

Encourage Visitors to Sign Up for Your Email List

First of all, you should be doing everything that you can to encourage visitors to sign up for your email list. For example, consider setting up your website so that a pop-up that encourages users to sign up pops up when they first arrive at your site. To help encourage people to actually follow through and sign up, consider offering a free high-value coupon or a free gift of some sort to those who do sign up. People get inundated with requests to sign up for email newsletters all day every day, but it can be tempting if they know that they are going to get something out of the deal.

Additionally, along with offering a pop-up for your email newsletter, make sure that you offer other opportunities for visitors to sign up as well. For example, you can encourage email lead generation by putting forms for your email newsletter in the sidebar on your website so that viewers can see it from every page of your site, no matter what they are viewing. This can help encourage people to sign up ever if they have clicked away from the pop-up that allowed them to do so. The last thing that you want is for someone to want to sign up for your email newsletter but to be unable to do so because there is no easily visible link or form for them to use.

Use Visitor Tracking to Send Out Targeted Emails

B2B marketing software can help you use visitor tracking as a means of sending out targeted emails. For example, if a customer leaves an order in their virtual shopping cart and never checks out, your software program can trigger an email to be sent to them to remind them of their order. You may even want to set up your program so that it sends out some sort of coupon or other promotional coupon in the event that they don't return right away to finish their order. You can also use your software program to send people targeted emails about products and services that they might be interested in based off of their viewing or buying history on your site.

As you can see, there are a few different ways that you can use lead generation software and email to target your e-commerce audience. Follow these tips, and you might just see an increase in sales over time. You can find additional resources by visiting Clickback.

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